PRIVACY POLICY

Last Updated: 15th January 2026

1. Introduction

Wisertise (“Wisertise”, “we”, “us”, or “our”) is committed to protecting the privacy of individuals who visit our website, use our services, subscribe to our marketing communications, or otherwise interact with us. This Privacy Policy explains how we collect, use, disclose, store, and safeguard your personal information when you engage with Wisertise across our website, applications, and digital marketing services.

By accessing the Site or using our Services, you agree to the terms of this Privacy Policy.

2. Applicability

This Privacy Policy applies to:

  • Visitors, users, prospects, and clients located within India.
  • `All websites, landing pages, forms, advertisements, communication channels, and tools operated by Wisertise.

3. Information We Collect

We collect information in three ways:

(A) Information you provide

(B) Information collected automatically

(C) Information from third-party sources

A. Personal Information You Provide Directly

This includes (but is not limited to):

  • Identity Information: Name, company name, job title.
  • Contact Information: Email address, phone number, billing address.
  • Account Information: Login details, service preferences.
  • Billing & Financial Information: Payment method, transaction data (processed through secure third-party processors).
  • User-Submitted Content: Inquiry messages, uploaded files, campaign briefs, client materials.
  • Communication Records: Emails, chat transcripts, support conversations.

B. Information Automatically Collected

Through cookies, pixels, analytics, and server logs, we may collect:
  • IP address and geolocation approximation
  • Browser type, device type, operating system
  • Pages viewed, time spent, interactions, referring URLs
  • Analytics events (scroll depth, clicks, conversions)
  • Advertising identifiers
  • Cookie identifiers and tracking pixels
This information helps us maintain site performance, measure campaign effectiveness, and improve user experience.

C. Information From Third-Party Sources

With your authorization or as part of delivering services, we may receive:

  • Ad platform data: Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, etc.
  • Analytics data: Google Analytics, CRM platforms, attribution tools.
  • Payment processor data: Stripe, PayPal, or similar vendors.
  • CRM integrations: HubSpot, Salesforce, or other tools used by your organization.

4. How We Use Your Information

We use personal information for the following purposes:

A. Service Delivery & Client Management

  • Providing, managing, and improving our digital marketing services.
  • Accessing ad accounts to optimize campaigns.
  • Creating reports, dashboards, and analytics insights.
  • Communicating regarding projects, invoices, or support.

B. Marketing & Communication

  • Sending updates, newsletters, service recommendations, and promotional content (you may opt out anytime).
  • Retargeting or personalization through ad platforms.
  • Lead qualification and sales follow-ups.

C. Analytics & Optimization

  • Improving website functionality and user experience.
  • Enhancing campaign strategy, targeting, and performance reporting.
  • Monitoring security, diagnosing issues, and preventing fraud.

D. Legal, Security & Compliance

  • Meeting contractual obligations.
  • Responding to law enforcement or legal requests.
  • Protecting our business, rights, users, and systems.

5. Legal Basis for Processing

While Indian law does not require specifying legal bases, we do so for transparency and international alignment:

  • Legitimate Interests: Marketing, fraud prevention, analytics.
  • Contractual Necessity: Delivering services you purchase or request.
  • Consent: Optional marketing communications, cookie usage.
  • Legal Obligation: Record-keeping for tax, compliance, and security.

6. Sharing & Disclosure of Personal Information

We do not sell personal information for monetary value.

We may share information with:

A. Service Providers

  • Hosting providers
  • Analytics platforms
  • Payment processors
  • Ad platforms (Google, Meta, TikTok, etc.)
  • Email marketing tools
  • CRM systems
  • Third-party contractors under confidentiality agreements

B. Business Partners or Affiliates

Shared only when necessary for service delivery and governed by data protection agreements.

C. Legal or Compliance Requirements

We may disclose information when necessary to comply with:
  • Applicable laws or regulations
  • Legal process, subpoenas, court orders
  • Investigations of fraud, security issues, or threats
Wisertise does not permit unauthorized access to client data.

7. Cookies, Tracking Technologies & Advertising Tools

We use:
  • Cookies
  • Pixels (including Meta Pixel, TikTok Pixel, LinkedIn Insight Tag)
  • Local storage
  • UTM and link tracking
  • Behavioral analytics
These tools support:
  • Site functionality
  • Campaign measurement
  • Lead tracking
  • User experience improvement
  • Advertising personalization
You may manage cookie settings through your browser, device settings, or preference center (if available).

8. Your Rights

You may request:

  • Access to the personal information we hold about you
  • Correction of inaccurate information
  • Deletion of personal data (subject to legal exceptions)
  • Restriction or opt-out of marketing communications
  • Copies of your stored information

To exercise your rights:
privacy@wisertise.com

9. Data Retention

We retain personal information only as long as needed to:

  • Provide services
  • Support legal, financial, or reporting requirements
  • Resolve disputes
  • Protect our operations

Retention periods vary based on the data category and service engagement.

10. Data Security

We implement reasonable and industry-standard administrative, technical, and physical security safeguards, such as:

  • Encrypted data transmission (HTTPS/SSL)
  • Access controls and authentication
  • Vendor security assessments
  • Regular system monitoring
  • Secure payment processing (via PCI-compliant providers)

While we strive to protect your data, no method of transmission or storage is 100% secure.

11. International Data Transfers

If we transfer personal information outside India (e.g., cloud vendors, global service providers), we apply:

  • Standard contractual clauses
  • Data protection addenda
  • Vendor security compliance checks

12. Children’s Privacy

Wisertise does not knowingly collect personal information from children under the age of 13.

If you believe we have collected such data, please contact us, and we will remove it promptly.

13. Changes to This Privacy Policy

We may update this Policy periodically.
When we make changes, we will update the “Last Updated” date at the top.
Substantial changes may be communicated via email or site notifications.

Contact Us

For questions, concerns, or requests: letstalkprivacy@wisertise.com